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Infomercial

The infomercial is an incredibly powerful way to introduce breakout new products to the market. It is the vehicle which propelled many products from absolute zero to becoming well-known brands.

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The Kangapoda infomercial is fun, eye-catching, informative, and catchy. It sets out the problem of the taut, tucked-in sheet and establishes the need for a better solution. The infomercial opens with a couple’s peaceful evening being suddenly interrupted when the man leaps out of bed in pain, scaring his wife, as he dances around trying to quell a calf cramp.

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                   Professor Tomás (More Toe) Pedpodia

In developing the Kangapoda infomercial script, it occurred to us that the discussion of the actual physical dilemma of the nutcracker effect of taut sheets against a person’s feet and the concomitant need for the Kangapoda Top Sheet should be educational.  But, as the bed and sheet and blanket are all simple, a pedantic, too scholarly approach would be a turn off and detract from making a person feel relaxed and comfortable and wanting to go to sleep.  Thus, we arrived at the concept of a zany, yet brilliant, professor. 

 

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Peter Anderson performing a Kangapoda Hamlet Soliloquy 

 

“To free, or not to free-that is the question:

Whether 'tis Nobler in the mind to suffer

The groans and cramps of a Virtual Nutcracker

Or to take Ergonomic Arms against an old top sheet of troubles

And by opposing, end them.

To sleep, to rest—or at least to watch TV reclined in comfort

And say we end the foot ache.”

 

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Dr. Jodi Schoenhaus concurs that contorting the feet under the tight covers can engender a cramp, and
strongly agrees that Kangapoda’s patented ergonomics are a logical and thoughtful way to eliminate the
tightness at the foot of the bed.
Brent Beauchamp, Production Manager, oversees the shoot.

 

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Kangapoda's Medical Advisor, Dr. Jodi Schoenhaus, and Kangapoda's Inventor and Founder,
Hal Mintz share a "Once you go Kangapoda, your old top sheet is Outmoda"
moment in Dr. Schoenhaus' Boca Raton, Florida office.

 

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 Our hosts, Kip Applegarth and Brittany Cascone. The talented and dynamic duo worked
tirelessly, into the early hours of the morning, until the entire shoot was complete.

 

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Hal, Danielle (Model), Jeremy James (Director), Demitri Blanco (Casting Director) figuring out the shot.

 

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Logan Jones (Editor), Demitri, and Jeremy (not visible) taking the shot.

 

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Under the Kangapoda Covers!

 

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 Co-host Brittany displays the underside of the luxurious KangaPlush™ blanket and the canopy’s scalloped opening.

 

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Frank Monti, VP/Executive Producer (left) and Chuck Ardezzone,
CEO/Executive Producer (right) allow Hal to have a moment in their throne