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Press Releases

Kangapoda to Deploy Sexy Witch Campaign

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Fort Lee, NJ, October 8th, 2015:  Today, Kangapoda Corporation announced that it will begin deploying a totally on-point, Sexy Witch Campaign on social media. “The chill is in the air…the leaves are falling…and it’s now the season for playoff baseball, football, and Sexy Witches” declared Hal Mintz, Kangapoda’s founder. Management thought this would be a fun and effective way to blend holiday spirit, ergonomic magic, and sex appeal to emphasize Kangapoda’s incredible ergonomic benefits. The Sexy Witch Campaign will run from today through Halloween, and Kangapoda hopes people will check in each and every day to get festive, learn about Kangapoda, and, of course, see the sexy witches. 

About Kangapoda

Headquartered in Fort Lee, NJ, Kangapoda is the inventor and patentee of bed top sheets and blankets with an ergonomically superior canopy at the foot of the bed so that when one reclines on his or her back, the feet may naturally and comfortably remain at a right angle. People are finally able to watch TV under the tucked-in covers in comfort without having their feet forced into unnatural positions.  

For more information visit www.kangapoda.com and follow Kangapoda on Facebook, Twitter, and Instagram (@Kangapoda).

For media inquiries contact, info@kangapoda.com

 

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Kangapoda Corporation Pleased with Infomercial’s Reception

Fort Lee, NJ, February 12th, 2015:  Today, Kangapoda Corporation announced the very positive initial response to its long-form infomercial, and its plans to roll it out over the next several months.  “For our viewers to be saying it is the most fun and whimsical long-form infomercial they have ever seen is so validating,” stated Hal Mintz, Kangapoda’s founder. 

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Kangapoda’s infomercial intentionally has a different tone and complexion. “There has never been a foot canopy designed into bed top sheets and blankets to eliminate the nutcracker effect in the history of bedding, explained Laura Rolon, Kangapoda’s Director of Marketing. “So we tweaked the conventional infomercial format and utilized playful vignettes to better highlight the often painful annoyance of the tight tucked-in covers.”

The infomercial next runs in Southeast Florida—Kangapoda’s initial test market—on Sunday morning, February 15th, 2015 at 6 a.m. and again on Wednesday, February 25th at 6 a.m. on ION (WPXP-TV-D).  It will also have its first national releases on Friday, February 20th at 11a.m. on Ion Life (WPXN Ion Life) and on Wednesday, March 4th at 6 a.m. on ION Cable.

“I am certainly biased as the founder, but the Kangapoda infomercial is really entertaining and informative”, expressed Mintz.

About Kangapoda

Headquartered in Fort Lee, NJ, Kangapoda is the inventor and patentee of bed top sheets and blankets that incorporate an ergonomically superior canopy at the foot of the bed so that when one reclines on his or her back, the feet may naturally and comfortably remain at a right angle. People are finally able to watch TV under the tucked-in covers in comfort without having their feet forced into unnatural positions.  Kangapoda is introducing its breakout new products via an infomercial. 

For more information visit www.kangapoda.com and follow Kangapoda on Facebook, Twitter, and Instagram (@Kangapoda).

For media inquiries contact, info@kangapoda.com

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Kangapoda to Launch its Infomercial in Southeast Florida

Fort Lee, NJ, December 31st, 2014:  Today, Kangapoda Corporation announced that it will air its infomercial for the first time in Southeast Florida—Port St. Lucie to Miami—on Saturday morning, January 31st, 2015 at 7 a.m. on WPXP-TV-D. A formal media event and pre-screening of the infomercial will be held the evening before on Friday, January 30th at PGA National Resort and Spa in Palm Beach Gardens. “This is an important media event, but also a wonderful opportunity for the Kangapoda team to celebrate all of its hard work,” stated Hal Mintz, Kangapoda’s founder.  “We will pop the champagne and cross our fingers…and Kangapoda toes…and hope that Southeast Floridians are ready to stop contorting their feet under the tucked-in covers.” 

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Note how the feet enter the patented canopy and maintain their natural right-angle eliminating the ‘nutcracker effect’ at the bottom of the bed.

To celebrate the milestone, Kangapoda invited its infomercial cast, vendors, consultants, investors, and some local and national media outlets to attend. According to Laura Rolon, Kangapoda’s Director of Marketing, Southeast Florida was the perfect initial market. “We shot the infomercial in Fort Lauderdale, the cast resides in Florida, our Medical Advisor, Dr. Jodi Schoenhaus, resides in Florida, and our production team is also Florida-based.  And, of course, Southeast Florida is a very exciting and representative market of people who prefer to watch TV at night under the tucked-in covers.” 

The event is structured as a cocktail party and will feature a king-size bed made up with a Kangapoda Sheet Set and KangaPlushTM Blanket so attendees can experience the patented ergonomic superiority first-hand. There will be reminiscing and stories told, drawings to win a Kangapoda Sheet Set and a KangaPlush TM Blanket, and, of course, the screening of the long-form (28 minute 30 second) infomercial. Attendees are encouraged to come hungry.

There will be a breakout area for the media to conduct interviews; however, the media is also encouraged to book time earlier in the day should they prefer more dedicated time with the staff or to shoot special segments. 

About Kangapoda

Headquartered in Fort Lee, NJ, Kangapoda is the inventor and patentee of bed top sheets and blankets that incorporate an ergonomically superior canopy at the foot of the bed so that when one reclines on his or her back, the feet may naturally and comfortably remain at a right angle. People are finally able to watch TV under the tucked-in covers in comfort without having their feet forced into unnatural positions.  Kangapoda is introducing its breakout new products via an infomercial. 

For more information visit www.kangapoda.com and follow Kangapoda on Facebook, Twitter, and Instagram (@Kangapoda).

For media inquiries contact, info@kangapoda.com

 

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